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No matter what kind of business model you’re launching, a dropshipping store or a print on demand business, understanding purchaser motivation is essential for building a highly targeted marketing campaign. It doesn’t matter how good and helpful your goods are. If the client doesn’t need it, you won’t get conversions. A set of psychological factors impact the purchasing decision that the entrepreneur can stimulate. Of course, we’re talking about the art of capturing feelings, instincts, and thoughts, leading to the desire to add to the cart and buy [...]

When wondering what a package design is, it’s easy to guess that it represents something that is used to wrap the goods. It should be attractive to the target audience, but also inexpensive for the entrepreneur. Product packaging is a form of advertising that can tell the buyer a lot about your company. For example, using specific colors, fonts, messages on the label can evoke emotions and, accordingly, a positive user experience [...]

The print on demand market is evolving, so companies must continually work to attract new global suppliers to meet changing needs. Shoppers expect a steady stream of new products (like natural and organic clothing) and emotions (sustainable brands). The same generation Z, who, thanks to TikTok, became a kind of fashion ambassador, prefers unique and authentic things. For example, patterns and ornaments made across the entire surface of things are considered the best summer print. Therefore, it’s worth expanding the boundaries of cooperation and choosing several suppliers offering popular printing services to be in trend [...]

Creating your clothing brand isn't just about showcasing branded content or fresh designs. First, this is the target audience's loyal perception of the products you make. Second, you can run a whole business around niche products without being a manufacturer. There are already white-label clothing dropship companies on the market ready to sell you the rights of mass-produced goods. You have to change them slightly and serve them under your unique line's sauce [...]

The emergence of the latest trends leads to the identification of new sales methods. How to reach even more people, personalize a sale, develop a unique product, take marketing to the next level, etc., if everything is changing so rapidly? Every time entrepreneurs decide to start a business account on Instagram, they delve into widespread confusion. It seems that one cannot do without a huge team of SEO specialists, PR managers, business analysts, and marketers. And how can one small business entrepreneur cope with such a burden of problems and responsibility? [...]

The introduction of quarantine in almost every country has changed demand trends and the eCommerce market. As we predicted, in 2021, ecology and sustainability have become mainstream. Of course, everything related to home coziness, comfort, and social media (particularly TikTok) has helped the industry’s development. You won’t surprise anyone with a beautiful but standard T-shirt, except that compiling an entire look from the mass market makes it possible to stand out from the crowd. Products personalization and authenticity, brands individuality, following trends - that’s what every fashion publication shouts about. E.g., Amazon has already launched custom apparel [...]