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Expanding the boundaries of the business, an entrepreneur constantly needs to master the principles of working with new channels and software. There’s always a choice: either a quick creation of an online store on Shopify, Etsy, etc., or setting up WooCommerce plugins if you’re tech-savvy. When starting your research on WooCommerce, you’d know that this is an open-source WordPress plugin for worldwide sales. The system stands out among dry statistical facts and is impressive in its scale: the number of downloads is over 82 million. It's active on more than 3 million websites, 68,000 of which are considered the best ones in the world. WooCommerce is the most popular choice among entrepreneurs ahead of Magento and Shopify [...]

If you’re a beginner and the print on demand business seems like know-how, and the technical side is fearsome, then you need help selling merch. Even with an omnichannel strategy, the experience of integration with different sites will be different. For an entrepreneur working in such a specific industry, it’s essential to conduct targeted effective trading on large platforms and use less popular ones as additional income. Since more than 200 million people visit Amazon every month, it’s easier here to start your journey in promotion, primarily by selling “evergreen” products - T-shirts [...]

eBay isn’t just a platform in the Internet space but a whole country without borders and language barriers, uniting millions of sellers and buyers from all over the world. It may not be as popular or easy to manage as Amazon or Etsy, but there is a ton of traffic to make decent sales. Shopify store owners often face long wait times to access platform account limits, UI difficulties, or strict product listing guidelines. Despite this, the white label clothes innovativeness, delivery, and gross merchandise volume differentiate eBay from its competitors. Take the last aspect: in Q1 2021, GMV was $27.5 B, and $3.0 B revenue. Based on this, it turns out that selling print on demand with eBay provides enough resources to ensure stable conversion rates and customer loyalty [...]

When a brand becomes a household name, its popularity and reliability in the customers' eyes grow. It may seem like a dream and even become a goal, but there is a real danger in it. The brand loses its identity and legal protection, as other manufacturers can use its name. Confidence in the company and product leading position are taking root in the consumers' minds. Trademarks play an essential role in everyday language, as they create an emotional connection with goods. For buyers to come to a brand, you need to present them with a bright, memorable name and a product that fully meets their needs. But how to create something breakthrough that can attract new customers and resonate with all segments of your target audience? [...]

No matter what kind of business model you’re launching, a dropshipping store or a print on demand business, understanding purchaser motivation is essential for building a highly targeted marketing campaign. It doesn’t matter how good and helpful your goods are. If the client doesn’t need it, you won’t get conversions. A set of psychological factors impact the purchasing decision that the entrepreneur can stimulate. Of course, we’re talking about the art of capturing feelings, instincts, and thoughts, leading to the desire to add to the cart and buy [...]

When wondering what a package design is, it’s easy to guess that it represents something that is used to wrap the goods. It should be attractive to the target audience, but also inexpensive for the entrepreneur. Product packaging is a form of advertising that can tell the buyer a lot about your company. For example, using specific colors, fonts, messages on the label can evoke emotions and, accordingly, a positive user experience [...]