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By participating in printing events and critical industry innovations, businesses can find potential buyers. Learn how to become a leader in the digital market and increase sales with Multi-Programming Solutions through this topic. Events filled with endless kiosks, folding tables with mountains of booklets, and desperate salespeople are a thing of the past. In 2021 & 2022, exhibitions are an effective marketing strategy tool, but can sometimes waste time and money. The profit and success of transactions will depend on your preparation - you’ll know what to expect. Competition, product niche, and audience segments among the brands showcase products to their potential customers. For example, owners of local businesses and even members of Bloomingdale's editorial staff can become buyers! [...]

After two years of pandemic stress and virtual social life, reading has become an escape to another reality as well as a "social vaccination" from all restrictions. Thus, about 35% of people worldwide have read more books than usual, which has become a new starting point for entrepreneurs in raising conversions, sellings, and also beginning new partnerships. The coronavirus outbreak saw a surge in sales for eCommerce stores, with about 1.51 billion visits of users searching for new products. Interestingly, the printed versions generate more income than their electronic versions - the total profit in 2019 made up $14.8 billion, of which hardback and paperback accounted for 37.5% and 32.6%, respectively.

The market for original comic art continues to attract the fans' attention, despite an almost year-long break in exhibitions, auctions, and thematic shops. For artists, 2022 has become a time of experimentation, following new trends, and expanding their online presence. The Multi-Programming Solutions editorial office investigated the topic. The mobile and digital approach to comics distribution became iconic in 2022. The number of impulse purchases possible through physical contact with the product dropped sharply, but cost savings and hassle offset it. For example, Kuaikan, the largest mobile comic book app in China, has recently closed a $240 million deal. The website’s audience includes over 340 million users, of which 50 million are monthly active visitors [...]

2020 became critical to the economy, but a breakthrough for eCommerce. All the established sales canons have disappeared - they were replaced by new tactics of attracting customers. Multi-Programming Solutions figured out how newbies shouldn’t get lost among the many development strategies of a print on demand online store and stay afloat in the coming year. Rising globalization, digital innovation, and changing consumer habits have catapulted print on demand selling amid seismic shifts. An accelerated retail apocalypse has made the fashion industry even more unpredictable: sustainability, personalization, and authenticity trends have become mainstream [...]

Competition is the backbone of American industry, generating great victories and high-profile failures. The more knowledge you have about different niches, the more chances you take to exploit developmental opportunities. Like any other business, print on demand success stories allow entrepreneurs to explore a competitor's sales funnel. The extracted strategy can be tested on your audience, simulating the already known recipe for success. Here's how you can learn more about what your rivals are doing and whether it’s worth taking the same approach in your business [...]

The year of 2020 has created the preconditions for profound structural changes in eCommerce businesses: the revenues of their non-traditional segments exceeded analysts' expectations, but the costs for their development also increased significantly. Multi-Programming Solutions team has found out how the current status of the market economy affected low-cost print on demand and would like to share these details with you [...]