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As traditional businesses move online, the B2B e-commerce model has exploded in popularity. The point is that wholesales allow a company to enter new markets and reach a previously inaccessible customer base. The print on demand entrepreneur becomes an intermediary between the manufacturer and the distributor in the wholesale supply chain. Also, shoppers remain the same but with wider needs: just like individuals, they’re accustomed to shopping on Amazon or looking for products in the search bar. Usually, the first thought that comes to mind about e-commerce wholesale is Alibaba or Aliexpress - platforms with bad user experience but tremendous POD business opportunities. However, it’s essential to understand that B2B interactions have evolved somewhat in recent years: buyers with information may not communicate with a distributor [...]

More and more entrepreneurs have opted for inkjet printing, a greener and more efficient alternative to the classic one with a master image carrier. Regardless of the substrate, the technology allows you to create high-quality and durable things. Still, for printers, it promises a long way associated with ink preparation. What colored fluids are used, why not every textile can withstand the reactive components of them, and how piezoelectric printing conquers the world read in this article [...]

Every time on the eve of presidential elections, many entrepreneurs threaten the authorities with leaving for Canada if their preferred candidate doesn’t win. The fact is that this country is one of the best for doing business, although it relies heavily on the USA economy. Multi-Programming Solutions figured out how reasonably it is to invest in a POD startup and how e-commerce trends affect sales in the countries with the most powerful economies.

The fashion industry has conquered the world with extremely low prices, ever increasing goods availability, and rapidly changing trends that have become demand regulators and a detrimental environmental and social problem. Its solution lies in the ethical approach, which we’ll discuss below. Some of the buzzwords surrounding ethical fashion are understandably frustrating to consumers and industry experts alike. POD brandname perception now depends on its values, whether sustainability or environmental friendliness, fast or slow fashion. After all, it’s essential for consumers how much the price of goods corresponds to the declared quality and entrepreneurs' principles [...]

By participating in printing events and critical industry innovations, businesses can find potential buyers. Learn how to become a leader in the digital market and increase sales with Multi-Programming Solutions through this topic. Events filled with endless kiosks, folding tables with mountains of booklets, and desperate salespeople are a thing of the past. In 2021 & 2022, exhibitions are an effective marketing strategy tool, but can sometimes waste time and money. The profit and success of transactions will depend on your preparation - you’ll know what to expect. Competition, product niche, and audience segments among the brands showcase products to their potential customers. For example, owners of local businesses and even members of Bloomingdale's editorial staff can become buyers! [...]

After two years of pandemic stress and virtual social life, reading has become an escape to another reality as well as a "social vaccination" from all restrictions. Thus, about 35% of people worldwide have read more books than usual, which has become a new starting point for entrepreneurs in raising conversions, sellings, and also beginning new partnerships. The coronavirus outbreak saw a surge in sales for eCommerce stores, with about 1.51 billion visits of users searching for new products. Interestingly, the printed versions generate more income than their electronic versions - the total profit in 2019 made up $14.8 billion, of which hardback and paperback accounted for 37.5% and 32.6%, respectively.