tendencies, works and musings on business, market and marketing
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Is it Important to Create a Blog for Your Online Store?
Undoubtedly, blogging in 2023 has become one of the most effective ways to grow your small business. It's a form of content marketing that offers tremendous value to potential customers when everything is done right. Posting quality content regularly across multiple channels will make your brand a leading influencer in the print on demand world. Moreover, it'll attract more traffic and strengthen your reputation as a thought leader [...]
Easy SEO Strategies for Your Print on Demand Business Website
Fortunately, the powerful technology development has led to the existence of numerous search engines. Google and Bing occupy the leading market share with an indicator of 92.24% and 2.29%, respectively. Several algorithms help search robots analyze data on the World Wide Web and ultimately show users the most relevant pages to their queries. Suppose the site's content and technical side are optimized. In that case, this promises the first positions in the SERP and increases the trust of search engines and users, page conversion, and other benefits. Without implementing an SEO strategy, site performance will have the opposite outcome [...]
POD Businesses Growth and Marketing Channels You Might be Missing
Making T-shirts on demand has become a viral activity in 2023. And all because the concept of demand has changed, the retail market has been reborn into eCommerce, and the established canons of doing business have come to naught. Fortunately, new opportunities for integration into other consumer markets have opened up for entrepreneurs. Expanding the user experience across all platforms and devices means continuous engagement, regardless of location. But how do you choose marketing channels that would bring beneficial results? [...]
How to Track Your Ad Campaign Efficiency When Running a Print on Demand Brand Awareness Improvement Campaign?
Marketing & Sales
Have you ever thought that when you talk about sneakers, in most cases, Converse comes to mind? In the Google search box, you can see that people are looking for this brand, and autocomplete gives keywords with its name! That means this product has become an eponym, a generally accepted term for similar products. And this is the pinnacle of brand awareness. These stories should inspire you! And now we'll reveal a little secret of how print on demand products can gain user attention and increase awareness [...]
How to Use Market Segmentation in Reaching Your Target Audience?
Marketing & Sales
Whether you're a print on demand entrepreneur or a service supplier, a targeted approach to this market is essential. Companies must implement segmentation by dividing potential customers into similar interest groups to engage their target audience successfully. By focusing on specific segments, you’ll better understand your customers and regulate the differences between products and their value. Ensure your solutions meet or exceed unique needs so then your conversions will go up [...]
Identifying and Implementing Quick Wins in POD Business Growth
Marketing & Sales
To start the continuous growth of your business, you'd take an analytical approach. For example, prioritize, understand user reactions to your brand through A/B testing, and maintain the same level of results you've achieved. All the tips you'll read don't solve a specific problem, but our aim is to increase your business success. So, in this article, we’ll discuss business strategy development, ideas management, and how to prioritize your goals [...]
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