Anna Navolokova, Marketing Manager in Multi-Programming Solutions • 16 min read
It’s never too early to start preparing for the holiday season if you are running an e-commerce business.
The approaching holidays increase the number of orders as well as the average order sizes. Holiday-themed products and various printed items become incredibly popular during the festive seasons, which makes holiday print on demand a sought-after service. However, to maximize your gains from these occasions you should be properly prepared.
The good news is that a print on demand fulfillment company can benefit practically from any holiday, whether it is an International Espresso Day or Christmas. However, to cut through the fierce competition, you should consider not only the most popular dates but also the less renowned ones, which can nevertheless arouse inspiration and fun.
Most Profitable Holidays Print on Demand Businesses Can Benefit From
The importance of seasonal products for POD
Real Holiday Shopping Statistics
Snapshot of Holiday Sales Predictions 2024
Top 5 Heartwarming Holiday Marketing Campaign Examples
Before we proceed to discuss the holidays important for print on demand business growth, let us discover some statistics as the evidence of tremendous selling opportunities offered by festive days.
During 2019-2020, e-commerce, in general, was facing a steady increase. Although many families decided to cut their expenses, the holiday shopping growth continues to take place.
Obviously, holidays are rewarding to e-commerce. Printed products fall under high demand during the peak seasons, and many organizations request even same day print on demand. Therefore, you should carefully plan your marketing efforts and prepare top selling print on demand products to boost your business.
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Most popular holidays in the USA create a seasonal opportunity for POD entrepreneurs to increase the demand for their products and generate higher sales during the specific time of the year. Online stores discover the hidden potential of producing and selling customized stuff tailored to customers’ needs and interests.
Even if you have already defined your niche in print on demand, unique events or activities associated with each season allow you to diversify the assortment of the digital store, making it more personal to each individual. For example, during the spring, you may face increased demand for Easter-themed goods (rabbits, eggs, and cake prints), and Mother’s or Father’s Day special offerings. In the summer POD businesses can focus on patriotic-themed items devoted to Independence Day or outdoor activity gear and beach assortment. Fall presents should be prepared one to two months ahead and commonly are related to Back-to-School, Halloween, and Thanksgiving topics. Winter is the time when consumers search for perfect presents on Christmas, New Year, and Valentine’s Day.
How to select the most appropriate holidays? Combine traditional dates with a blend of fun, inspirational, socially focused, or niche events and see which of them bring better fruits.
The day is celebrated on the second Monday of December and is one of the most popular retail shopping days.
Christmas is one of the most significant religious and cultural holidays for billions of people worldwide.
Many believe that the Boxing Day traditions date back to medieval times. It originated as a day to provide gifts to the poor.
This first day is the day for social gatherings and massive celebrations. Businesses conduct special promotions beforehand; people prepare gifts for their families and friends.
This date celebrates the most notable science fiction works including movies, books, comics, and games.
The culmination of a National Football League season. The sporting event of the year for numerous NFL fans.
A celebration of romance and love.
The day marks women’s equality and recognizes their contributions to the world.
In some countries, the day is celebrated in May, in others, such as the UK, – on March 14.
A traditional Irish holiday that is usually marked with big parades and festivals. When do print on demand sell the most for St. Patrick’s Day? Well beforehand, since the day is passionately celebrated by those with Irish heritage. Your marketing efforts should start at least a month before the holiday.
A Christian religious holiday commemorating the resurrection of Jesus Christ. The exact day varies, although it usually falls into the first half of April.
The day is dedicated to the protection of children’s rights and the prevention of child labor use.
Originated by the UN, the day celebrates safety, harmony, and friendship, as opposed to everyday challenges and struggles.
A federal holiday in the U.S., the day marks the achievements of American workers.
The largest beer and folk festival in the world. It is traditionally held in Germany but has spread to other countries as well.
The holiday takes its roots in an ancient Celtic festival. However, today it’s a funny, mystically flavored celebration.
Originating as a harvest holiday, today, Thanksgiving is celebrated with families and friends to say thanks for the food they have.
A big shopping day known for huge discounts and crazy deals.
The largest online shopping holiday.
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Holiday trends bring higher customer spending. By optimizing your print on demand store according to the seasonal demand, you may increase the overall performance and generate more revenue. Clients are more likely to purchase stuff relevant to the upcoming event they will celebrate. So, if you want to increase sales, don’t miss such a lucrative opportunity.
POD entrepreneurs receive an excellent chance to diversify their product range by adding seasonal items to online listings. This expansion may help businesses to reach new markets, attract more customers, and build loyalty.
Seasonal opportunities also contribute to the repeat business. If you provide high-quality service and get positive reviews from happy clients, they are more likely to return the next holiday for a similar gift or become your regular buyer.
Limited-time sales become a driving force for users to purchase exclusive stuff. Such a sense of urgency and rarity increases the demand and gains more sales.
Moreover, by capitalizing on holiday trends, your POD store receives a competitive advantage over rivals. From hundreds of similar mugs, t-shirts, or bags, consumers will choose fresh ideas, appealing designs, and related topics.
Holiday Eve is a perfect time for optimizing your POD store. For most experienced entrepreneurs, store preparation become a tradition that helps their businesses increase performance indicators and improve customers’ satisfaction. Let’s dive into the key shopping stats that will allow you to organize well-thought sales:
Understanding the key takeaways, like customers’ behavior, the most efficient marketing channels, and trendy print on demand product ideas, can make all the difference in boosting your holiday business.
With the constantly evolving e-commerce landscape and rapidly changing market demands, it’s vital to learn what the 2024 seasonal digital store should focus on. Here are the top trends and predictions to be aware of to avoid a potentially lost sale and organize the best day for holiday shopping.
This year customers will appreciate a more individual approach to online purchases. That’s why it may be pivotal for e-commerce entrepreneurs to apply AI-powered tools and data analytics to better understand clients’ preferences and expectations. Brands that provide tailored recommendations will receive a competitive advantage among rivals’ stores. Personalization can directly impact decision–making and increase sales in your e-commerce shop on the most profitable holidays and on a regular basis.
Increased costs associated with inflation will cause higher prices for holiday products. Customers, in turn, are ready to pay more. But they also expect a premium quality and overall shopping experience, including customer service, return policy, delivery, and website usability during the best shopping holidays.
In 2024, consumers will prioritize eco-friendliness when making online purchases on the largest sale days. Enterprises that utilize sustainable practices from sourcing and production to packing and shipping will resonate with environmentally conscious buyers.
Regardless of the holiday rush, consumers will appreciate quick and hassle-free order fulfillment and shipping. Same-day delivery is still in demand. So retailers should wisely organize their stock (or partner with a reliable dropshipper) to streamline logistics and avoid delays.
When purchasing gifts during the most profitable holidays for POD brands customers search for discounts, sales, and extra value that your service can offer. And here, digital stores that make bundled deals and organize loyalty programs or rewards will stand out. Building a reputation of a company that ensures excellent customer experience and delivers exceptional value will be essential throughout the whole holiday sales season in 2024.
It may be not enough just to have high-quality goods among your store listings. Entrepreneurs should focus on holiday marketing campaign ideas and activate as many channels to promote their brand as possible. Competition among retailers is high, especially on the eve of big celebrations. So you should prepare in advance and ensure stable traffic to your website. Here, we describe the top 5 outstanding ideas for simple products that may become your inspiration for individual advertisements.
Every year coffee fans wait when Starbucks will change the color of its cups to red. That’s how they know the holiday season has started. Such a tradition is greatly appreciated by all the brands’ customers as since 2015 everyone can participate in the Red Cup contest, suggest their designs on social media, and win prizes. This is one of the examples of a great holiday marketing campaign as people can become a part of this event and count the days when the new design will be released each year.
The company created a lovely and heartwarming video about the family traveling to their grandparent to celebrate the holiday.
While telling a story of love and friendship, Apple showcases the functionality of its products and reveals how they can serve people in everyday life: to entertain children on a long road, take photos, and create unforgettable memories that bring people together.
Macy's brand could refresh the value of such simple gifts as socks. In its successful holiday marketing campaign the company told a story of a little girl who literally walked the whole day in her dad’s shoes facing all his hard work and efforts for the family. When the daughter saw how much her father does in his routine she realized what to get him as a present - a pair of convenient and soft socks to make his day brighter.
On Christmas Eve IKEA asked children to write two letters: one for Santa and another for their parents. With tears in their eyes, one could find that little boys and girls want to spend more qualitative time with their parents playing table games, jumping as cowboys, and reading. This campaign could help a lot of people to fully understand what a perfect gift is.
This brand made the biggest shopping season a little easier for customers with its free gift help, coffee, mugs, gingerbread, and reusable bags, which customers could turn into origami or Christmas tree decorations following simple instructions.
As you can see, the holiday options are vast, and they offer tempting opportunities for a print on demand business. Therefore, you should select the most appropriate ones and set up the corresponding marketing strategy to boost your holidays print on demand service. Your primary focus in this regard should be made on two things: your own promo campaigns and a range of holiday-themed designs.
With wise strategic planning, unique designs, and effective marketing campaigns POD businesses can appeal to a wider target audience, top-up sales, and stand out among rivals. Seasonal opportunities offer undeniable advantages for e-commerce stores including increased customer satisfaction, repeat business, and product differentiation.
By staying ahead of holiday trends, optimizing your listings, and promoting brands through social media print on demand companies can discover new horizons and build a path for further development and scaling. So, get inspired, be creative, and have rewarding celebrations!
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