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Initially, retail was the driving force behind the market. In the light of recent events, its transformation into e-commerce has accelerated. So, the brands have the opportunity to develop faster and easier while passing up all sorts of bureaucratic costs. Many brands began to compete for the worldwide customers' attention. That means the time when the business localization carried a different context has passed [...]

In 2020, when the pandemic was little known, many marketing reports predicted a shift in purchasing power towards e-commerce. Everyone expected international trading to prosper and become omnichannel, and social media transformed into active marketplaces (especially Instagram). For print on demand companies, it seemed that the significant changes would take a long time. Back in 2019, there was growing skepticism towards Gen Z brands. Moreover, the boomer generation's practicality excluded online shopping and focused on traveling to the store. The increased focus on personalization and sustainability only gained momentum. How it was in 2020 and what changes 2021 promises - that's what we'll discuss below [...]

TikTok has become an app that sets the tone for social sentiment and erases the age gap between generations. Short, colorful videos up to 15 seconds, complemented by all sorts of effects and popular background music, go viral on the net. Simultaneously, audience engagement rates are exceptionally high: according to Influencer Marketing Hub research, the platform significantly exceeds other social networks. By February 2021, the number of active users reached 1.1 billion, of which the audience of generation Z and millennials is the largest and stands at 32.5% and 29.5%, respectively. An application is a phenomenon because different age groups of users are interested in it: from 30 to 39 years old, it is 16.4%, 40-49 - 13.9%, and over 50 - 7.1% [...]

You can't adequately evaluate business performance based on hypotheses, personal preferences, intuition, and other beliefs that don't have any factual confirmation. On the contrary, parameters based on metrics help to build the right business strategy and set goals. As a POD business owner, you can understand the achievements using key performance indicators or KPIs. These are milestones on the road to success that allow you to track what is happening in real-time and shed light on closed revenue, the work of team members (managers, marketers, and salespeople), etc [...]

Before starting your print on demand business, you need to know your competitors. More precisely, prosperous players in this area who have succeeded. What materials do they use, what vibrant, distinctive things do they produce, or do they even use some winning combination of website, design, and free shipping? Watching new products and rebuilding them in your way, creating a unique brand story, you'll awaken the audience's interest. Credence Research predicts that the T-shirt printing market will exceed US $10 billion by 2025. That means that the industry isn't going to reduce its positions in any way. Its basic concept remains relevant. A variety of products, the POD platforms’ accessibility, the ability to easily implement trends on store pages, and simplified management allow you to expand sales channels [...]

The last decade has become a landmark in the awareness of consumption principles. That has prompted the emergence of a new model of the fashion industry, namely sustainable fashion. Its concept focuses on workers' rights and operating conditions in manufacturing and monitors the industry's impact on the environment. Almost every year, negative emotions storm arises in public from heartbreaking shots with the mass market production secrets. As a result, the trust level in the brand falls, and all it can do is rethinking its behavior towards sustainability. The elimination of some toxic agents, materials, household items, and technologies recycling are basic sustainability ingredients [...]