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Have you ever thought that when you talk about sneakers, in most cases, Converse comes to mind? In the Google search box, you can see that people are looking for this brand, and autocomplete gives keywords with its name! That means this product has become an eponym, a generally accepted term for similar products. And this is the pinnacle of brand awareness. These stories should inspire you! And now we'll reveal a little secret of how print on demand products can gain user attention and increase awareness [...]

Whether you're a print on demand entrepreneur or a service supplier, a targeted approach to this market is essential. Companies must implement segmentation by dividing potential customers into similar interest groups to engage their target audience successfully. By focusing on specific segments, you’ll better understand your customers and regulate the differences between products and their value. Ensure your solutions meet or exceed unique needs so then your conversions will go up [...]

To start the continuous growth of your business, you'd take an analytical approach. For example, prioritize, understand user reactions to your brand through A/B testing, and maintain the same level of results you've achieved. All the tips you'll read don't solve a specific problem, but our aim is to increase your business success. So, in this article, we’ll discuss business strategy development, ideas management, and how to prioritize your goals [...]

Today, the print on demand business world is fiercely competitive. Companies’ path through adapting their strategies has become more sophisticated, and to survive, they have to completely change all approaches. Of course, this is good if your product is sold like McDonald's burgers and has its unique audience. But what if you expand your strategy to other markets without losing the vast majority of your investment? [...]

Initially, retail was the driving force behind the market. In the light of recent events, its transformation into e-commerce has accelerated. So, the brands have the opportunity to develop faster and easier while passing up all sorts of bureaucratic costs. Many brands began to compete for the worldwide customers' attention. That means the time when the business localization carried a different context has passed [...]

In 2020, when the pandemic was little known, many marketing reports predicted a shift in purchasing power towards e-commerce. Everyone expected international trading to prosper and become omnichannel, and social media transformed into active marketplaces (especially Instagram). For print on demand companies, it seemed that the significant changes would take a long time. Back in 2019, there was growing skepticism towards Gen Z brands. Moreover, the boomer generation's practicality excluded online shopping and focused on traveling to the store. The increased focus on personalization and sustainability only gained momentum. How it was in 2020 and what changes 2021 promises - that's what we'll discuss below [...]