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POD history: how the print on demand was created and developed
The global e-commerce market reached $82.5 billion in May 2020.  That is 77% more than in 2019. It would take from 4 to 6 years to make such progress! The reason for this incredible growth is the market stability, low prices for goods, product personalization, as well as AI introduction. Millions of entrepreneurs have opened online-stores in many industries, including print on demand services. In parallel, supply and demand increase. For example, on eBay, the number of buyers has increased by 8 million. In the second quarter of last year, 26.4% of new sellers and 16.4% of buyers registered on the Etsy platform, which is more than last year. Sales also enlarged by 34.2% [...]
Storytelling as a way to manage print on demand business successfully
Storytelling is one of the most powerful ways to introduce your brand to the target audience. It personalizes products or services, thereby creating a personal connection with customers. An inspiring, creative and true narrative takes the reader on the kind of journey they crave. The story is evidence of a person's life and illustrates his voice. You defend your position and tell why the product is important for your customers' lives [...]
Marketing & Sales
Using customer testimonials to promote print on demand business
Customers' feedback affects not only the reputation of print on demand companies or their online stores but also the search engine ranking. How does it happen, how the site can reach the TOP, as well as how to integrate with Trustpilot - we’ll take a look at all these points in the article.
Marketing & Sales
Why you should use Google Trends when creating new POD product designs
If you've ever felt uncomfortable with plenty of options, then know you aren't alone. After all, the more options there are, the more likely a person won't choose anything. Print on demand products have incredible opportunities. Many things stay relevant for decades. A successful design is everything you need for creating a bestseller. But often, searching for popular products and analyzing them takes a lot of time and effort.
Marketing & Sales
How owner’s personality influences the development of print on demand business?
Print on demand is a kind of business where a brand's recognition is everything. As a result, plenty of teams' efforts go into establishing successful print on demand stores. The team's unity, common values, shared vision, and good management equally contribute to the successful print on demand t-shirt companies. The personality highly influences the occupational choices, managerial efficiency, and flexibility of the business, as the Journal of Economic Management Sciences states. The following material aims at estimating what makes a person an entrepreneur and how communication in the creative teams influences business success [...]
Marketing & Sales
Quick-to-implement marketing strategies that will instantly upgrade your print on demand marketing
Print on demand is currently booming in this social distancing era. With the efficient upgrade to a PRO level, the former dropshipping sales model showed its unprecedented profitability. Print on demand trends are easy-to-follow, while your own business establishment and development don't require any extra investment. Niche testing, upscaling, and bulk order discounts are just some of the few marketing strategies that best print on demand companies adopt. As this field is highly experimental and allows A/B testing, it is comparatively easy to raise your profits and find the best-suited clients for your product. The following material will show some proven methods for attracting new customers in these competitive times and market print on demand business [...]
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