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Marketing & Sales
Applying the latest web design trends to print on demand business
Graphic design is a crucial element of the client's perception of your website. Professional-looking, eye-catching, and stylish web design allows intensifying the client's inflow into the print on demand industry. In 2023, retrowave and minimalism became the leading web design trends for print on demand sites that followed modern fashion influences.
PoD Products
Print on demand business and HoReCa industry
HoReCa stands for Hotels, Restaurants, and Cafes and its business model implies hospitality, high-quality service, and customer-friendliness. This is what print on demand and HoReCa industries have in common. HoReCa products are all about uniqueness, so it is a good way to make your business stand out and be remarkable for new and existing customers. That is where print on demand printing services come of assistance to create HoReCa brand identity, to attract new customers, and to create memorable logos to be associated with particular vacation places or food. The following material observes the HoReCa business model, its need for print on demand services, and how POD business owners can make the advertising successful for different industry branches [...]
Marketing & Sales
Customer satisfaction improvement strategies in print on demand business
Modern buyers are getting more demanding and sophisticated each and every year. So, gaining customers’ loyalty is a tricky thing nowadays. Positive customer experiences are vital for business. According to the customer experience statistics, 86% of clients are ready to pay more to get a more reasonable service, and by 2025 the customer satisfaction will be more critical for the brand’s image than the price and product itself.
Marketing & Sales
How to deal with negative feedback if you develop a print on demand business?
Print on demand companies have to deal with numerous customer feedbacks and requests. Within this customer analytics flow, not everyone realizes how to respond to a negative feedback and assure their customers of coming back. While the customer's criticism might be undeserved, the necessity to answer in a grounded, polite manner requires some skill and psychological preparation. In this field, you may need some special writing, management, and emphatic qualities to do it correctly and bring out the best from them. In the end, a negative review experience is a lesson that can teach us to become a better and more credible business partner. The following material will observe how to respond to negative feedback in print on demand businesses and what strategies to choose while handling negative comments [...]
Dropshipping
Print on demand and dropshipping – why do these notions often come together?
Print on demand and dropshipping are the two most frequent sales methods in the souvenir market. These two similar yet slightly different retail business models provide your potential customer with the unlimited choice of goods to their liking, while hiding organizational details from their sight. POD businesses sell t-shirts, mugs, phone cases, clothing, and exclusive items with their own or customer's design. This does not only make them unique but also allows maximizing profits though the recognizable brand name. On the other hand, dropshipping allows you to observe millions of products from overseas stores (like AliExpress). The following material will show why and how print on demand and dropshipping are connected and why many articles put them side by side or even describe them together as a same trading model.
PoD Products
How to promote a t-shirt brand with digital marketing?
A t-shirt with a custom print is the most popular product on the print-on-demand market. Millions of people spend their money on being original through their clothes - in particular, by finding an unusual design for their t-shirts. They also like surprising their friends with t-shirt gifts which reflect their personality the best or are a good piece of humor.
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