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What business ideas have greater chances of hitting it big? Certainly, those that keep abreast of the latest trends in the civilization development and simultaneously tap some inner essence of people. What are these two imperative summands of a successful business project today? [...]

The market for original comic art continues to attract the fans' attention, despite an almost year-long break in exhibitions, auctions, and thematic shops. For artists, 2022 has become a time of experimentation, following new trends, and expanding their online presence. The Multi-Programming Solutions editorial office investigated the topic. The mobile and digital approach to comics distribution became iconic in 2022. The number of impulse purchases possible through physical contact with the product dropped sharply, but cost savings and hassle offset it. For example, Kuaikan, the largest mobile comic book app in China, has recently closed a $240 million deal. The website’s audience includes over 340 million users, of which 50 million are monthly active visitors [...]

Creating your clothing brand isn't just about showcasing branded content or fresh designs. First, this is the target audience's loyal perception of the products you make. Second, you can run a whole business around niche products without being a manufacturer. There are already white-label clothing dropship companies on the market ready to sell you the rights of mass-produced goods. You have to change them slightly and serve them under your unique line's sauce [...]

From T-shirts to backpacks, books, and accessories, you can personalize even the most casual goods with your brand's handwriting. And if it seems to you that in print on demand, all items are too typical, and there is only a way out for ideas on Shopify, then this is a delusion. E-commerce has skyrocketed to the peak of popularity, providing a personalized approach and unique products that can fully meet all population segments' demand. But how to create a POD business that would be profitable? To do this, choose the right niche that would attract a specific audience [...]

Before, there were simple marketing principles such as concept, strategy, creation, and implementation. Nevertheless, with such an approach, there were constant difficulties finding suppliers and sellers, implementing high-quality advertising, and promoting products. With technological development, demand has grown, and consumer habits have changed. In general, marketing began to change: people buy not goods or services. They come to sellers for emotions, attitude, and history. They believe in the magic of a product made especially for them. Due to the variety and lack of advertising, buyers can overlook or ignore decent products. The constant advertising influence awakens a sense of rejection in the modern user. It filters out informative "noise", increasingly resorting to ad blockers, refraining using social networks or even any electronic media. For brands, such measures mean a decrease in conversions [...]

HoReCa stands for Hotels, Restaurants, and Cafes and its business model implies hospitality, high-quality service, and customer-friendliness. This is what print on demand and HoReCa industries have in common. HoReCa products are all about uniqueness, so it is a good way to make your business stand out and be remarkable for new and existing customers. That is where print on demand printing services come of assistance to create HoReCa brand identity, to attract new customers, and to create memorable logos to be associated with particular vacation places or food. The following material observes the HoReCa business model, its need for print on demand services, and how POD business owners can make the advertising successful for different industry branches [...]

A t-shirt with a custom print is the most popular product on the print-on-demand market. Millions of people spend their money on being original through their clothes - in particular, by finding an unusual design for their t-shirts. They also like surprising their friends with t-shirt gifts which reflect their personality the best or are a good piece of humor.

2020 changed the world in many unexpected ways. COVID-19 made successful companies transform their operations or consider alternatives. Lockdowns and social distancing required numerous commercial operations to shift from offline to online. Forbes reported the astonishing year-over-year e-commerce business growth by 44.5% while the traditional sales continued to decline.