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Before, there were simple marketing principles such as concept, strategy, creation, and implementation. Nevertheless, with such an approach, there were constant difficulties finding suppliers and sellers, implementing high-quality advertising, and promoting products. With technological development, demand has grown, and consumer habits have changed. In general, marketing began to change: people buy not goods or services. They come to sellers for emotions, attitude, and history. They believe in the magic of a product made especially for them. Due to the variety and lack of advertising, buyers can overlook or ignore decent products. The constant advertising influence awakens a sense of rejection in the modern user. It filters out informative "noise", increasingly resorting to ad blockers, refraining using social networks or even any electronic media. For brands, such measures mean a decrease in conversions [...]

HoReCa stands for Hotels, Restaurants, and Cafes and its business model implies hospitality, high-quality service, and customer-friendliness. This is what print on demand and HoReCa industries have in common. HoReCa products are all about uniqueness, so it is a good way to make your business stand out and be remarkable for new and existing customers. That is where print on demand printing services come of assistance to create HoReCa brand identity, to attract new customers, and to create memorable logos to be associated with particular vacation places or food. The following material observes the HoReCa business model, its need for print on demand services, and how POD business owners can make the advertising successful for different industry branches [...]

A t-shirt with a custom print is the most popular product on the print-on-demand market. Millions of people spend their money on being original through their clothes - in particular, by finding an unusual design for their t-shirts. They also like surprising their friends with t-shirt gifts which reflect their personality the best or are a good piece of humor.

2020 changed the world in many unexpected ways. COVID-19 made successful companies transform their operations or consider alternatives. Lockdowns and social distancing required numerous commercial operations to shift from offline to online. Forbes reported the astonishing year-over-year e-commerce business growth by 44.5% while the traditional sales continued to decline.