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Marketing & Sales
2021 predictions for print on demand industry
At the end of 2020, everyone breathed a sigh of relief. This year was very different, and most of us were not ready for it. A storm of events in the global health care, politics, and business have provoked irreversible changes. They touched upon the manufacturing industry, including the print on demand business. The past year has crowned with a change in marketing. Now it's more authentic and focused on the individual needs of consumers. Thanks to the rise of Tik Tok, generation Z has become a leading fashion reference. Now print on demand companies have an increase in sales of themed products - its ideas originated in a carousel of events, such as Covid-19 or elections [...]
Marketing & Sales
How to use Facebook marketing for print on demand business
According to statistics, the number of active Facebook users is growing, and in 2021 it is 2.74 billion per month. This metric proves the importance of the Facebook platform in print on demand marketing strategies. There is simply no other platform that offers this kind of audience coverage. Facebook presents a great opportunity to promote your brand. The constantly changing website algorithms are forcing marketers to come up with new effective methods and tactics, which ensures positive competition. So, if you want to understand how to properly run effective campaigns that attract new customers and drive sales, read the article below[...]
Marketing & Sales
Using customer testimonials to promote print on demand business
Customers' feedback affects not only the reputation of print on demand companies or their online stores but also the search engine ranking. How does it happen, how the site can reach the TOP, as well as how to integrate with Trustpilot - we’ll take a look at all these points in the article.
Marketing & Sales
Why you should use Google Trends when creating new POD product designs
If you've ever felt uncomfortable with plenty of options, then know you aren't alone. After all, the more options there are, the more likely a person won't choose anything. Print on demand products have incredible opportunities. Many things stay relevant for decades. A successful design is everything you need for creating a bestseller. But often, searching for popular products and analyzing them takes a lot of time and effort.
Marketing & Sales
How owner’s personality influences the development of print on demand business?
Print on demand is a kind of business where a brand's recognition is everything. As a result, plenty of teams' efforts go into establishing successful print on demand stores. The team's unity, common values, shared vision, and good management equally contribute to the successful print on demand t-shirt companies. The personality highly influences the occupational choices, managerial efficiency, and flexibility of the business, as the Journal of Economic Management Sciences states. The following material aims at estimating what makes a person an entrepreneur and how communication in the creative teams influences business success [...]
Marketing & Sales
Quick-to-implement marketing strategies that will instantly upgrade your print on demand marketing
Print on demand is currently booming in this social distancing era. With the efficient upgrade to a PRO level, the former dropshipping sales model showed its unprecedented profitability. Print on demand trends are easy-to-follow, while your own business establishment and development don't require any extra investment. Niche testing, upscaling, and bulk order discounts are just some of the few marketing strategies that best print on demand companies adopt. As this field is highly experimental and allows A/B testing, it is comparatively easy to raise your profits and find the best-suited clients for your product. The following material will show some proven methods for attracting new customers in these competitive times and market print on demand business [...]
Marketing & Sales
Applying the latest web design trends to print on demand business
Graphic design is a crucial element of the client's perception of your website. Professional-looking, eye-catching, and stylish web design allows intensifying the client's inflow into the print on demand industry. In 2023, retrowave and minimalism became the leading web design trends for print on demand sites that followed modern fashion influences.
Marketing & Sales
Customer satisfaction improvement strategies in print on demand business
Modern buyers are getting more demanding and sophisticated each and every year. So, gaining customers’ loyalty is a tricky thing nowadays. Positive customer experiences are vital for business. According to the customer experience statistics, 86% of clients are ready to pay more to get a more reasonable service, and by 2025 the customer satisfaction will be more critical for the brand’s image than the price and product itself.
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