Anna Navolokova, Marketing Manager in Multi-Programming Solutions • 10 min read
The power of AI lies in its ability to analyze vast amounts of available data and transform unstructured pieces into meaningful insights. It helps mine content, recognize patterns, and research tendencies, which are essential for developing a successful clothing line. Additionally, AI is free from biases and human errors, allowing businesses to decrypt customers’ data more precisely.
In this article, we’ll reveal how to create an AI-generated clothing brand and define whether you can entirely rely on this intelligent assistant while developing an e-commerce business.
Best AI Clothing Design Generators
According to the Adobe survey research, around 92% of working people state that AI simplifies their jobs. Innovative tools save precious time for 67% of workers, while 45% of them experience relief from delegating routine monotonous tasks to someone who will fulfill them faster and more precisely.
Indeed, aspiring entrepreneurs should have spent dozens of hours or even days analyzing the fashion market and creating a dropshipping clothing brand several years ago. But now, with the appearance of free AI platforms like ChatGPT or Gemini, it may take a few seconds to receive overwhelming information about the current situation in a chosen niche. You may learn the essentials of customer demographics in specific locations, their behavior, e-commerce trends, and main competitors.
To get such an impressive analysis, you just need to compile an ideal prompt for your AI tool. The results of AI research will give you a clear understanding of “whom you are targeting your clothing brand to” so that you get valuable insights on attracting an ideal client with your products. The more information about your potential users you’ll receive, the simpler you may resonate with their preferences.
For instance, there is a widespread way to use ChatGPT to learn your target audience better. Give it the following task: “Act like a fashion industry expert and a market researcher. I’m going to launch a print on demand clothing apparel in Texas. What product should I choose?” You can continue to clarify your questions further by communicating with the program. Ask for the most frequent queries for custom apparel in the region, and tell AI to describe your ideal customer, including gender, age, preferences in quality, design, and prices. Answers will help you identify uncovered spaces in the market and draw a picture of your buyer.
Here are some clothing brand ideas to realize with AI research:
How to Define Your Niche Market When Running a Print on Demand Business?
Although AI in the clothing industry offers numerous advantages when it comes to conducting market research and analyzing customer behavior, it also has several downfalls.
First, you can’t be confident about privacy when sharing sensitive data with free platforms. If you want to download some corporate information and ask AI to generate a report, the data may become available to other internet users. This issue can be addressed by subscribing to a highly secure version of the tool (e.g., premium Chat GPT), which doesn’t reveal personal information with public domains.
The second challenge of using artificial intelligence in the fashion industry is so-called hallucinations, which represent inaccurate data generation. This fact shouldn’t turn you away from utilizing AI to design clothes. It rather indicates the necessity of additional validation. Here are some strategies that may mitigate possible risks of disinformation:
Back to the main idea of this guide, let’s define how to design clothes with AI. There are a plethora of dedicated apps where you can create an extraordinary, high-quality illustration for your apparel based on your previous customer research (we’ll describe them later in the text). These programs are ideal for creators who want to produce and sell custom apparel without drawing skills.
You won’t spend much time developing an interesting scenario and eye-catching picture. AI will do everything in a matter of seconds. Just take some time to write a detailed prompt. If something doesn’t look like you’ve expected, you can always change the description for an app and stop only when the result will satisfy your goals.
In this example, we asked Adobe Firefly, an AI clothing brand generator, to create a hoodie design for dog fans that emphasizes sustainability, friendship, and peace. The app offered several results, and here’s the most successful one. As you may notice, it’s not perfect enough, but you can always do better by adding more details to your prompt.
AI clothing designs allow POD entrepreneurs to try different styles, modify concepts, and refine the visual representation of their brands. After creating various types of mockups within several seconds, you can download them to your online shop and let buyers choose a suitable option before sending them to printers.
Another advantage of AI-generated fashion design is an opportunity to try it on different body types. You can spend some time making it for every product and then diversify your photos in the shop. Such an approach stands for inclusivity and showcases the beauty of every body size. It can positively impact customer relationships, build trust with buyers, and showcase your brand philosophy. Additionally, there’s a significant chance you’ll reduce returns as customers may check how a particular t-shirt or a dress will look on their bodies.
After describing the most frequently met cases, we still have another answer to how to use AI in the clothing business. You may be surprised, but things like Chat GPT can perfectly handle creating SEO-optimized descriptions (you give key phrases) for your product lists.
Some sellers may experience difficulties writing attractive texts filled with suitable keywords and phrases that are readable and contain a call to action. AI in the fashion industry can solve this problem. Write a prompt with the main product details, mention SEO words you must add, and specify the length of the description. An AI platform will generate it for you. Moreover, you can ask the tool to make different versions of the text for a similar cloth or another selling account.
We can say yes if you have a thought in mind like “Can I use AI art for clothing brands?”. Still, purely AI-generated images don’t receive copyright protection. Authors may apply for some rights if they only use AI tools to moderate original, human-created illustrations or add AI-made details to manually drawn art.
The Besr Print-on-Demand Product Ideas
Currently, it’s not that hard to find a free AI clothing generator. At least, you’ll have several chances to test the program and determine whether it suits your needs. In the previous paragraph, we used a universal AI platform (for all kinds of images) to create a custom hoodie. Still, there are dozens of apps focused exactly on designing apparel. They offer specific features like AI models to try on clothes, forms for describing outfit descriptions, text conversion into images or videos, and much more.
Here, we’ll describe five popular AI clothing apps and their valuable features and test one of them for free.
It’s a leading AI fashion design program renowned for its vast set of essential functions and originality. The New Black example includes customization for various types of clothes and models. The main features are:
Below, you can investigate the results of creating a custom design for a hoodie, which took around 30 seconds to do. To receive such an illustration, we chose a model and described its race, age, and body type. We also asked AI to put on a green hoodie with a dog print and white joggers on the girl. Here’s what we got in the end. As you can see, The New Black app allowed us to receive a high-quality and detailed design in seconds.
This AI fashion design tool makes the niche accessible to millions of enthusiasts, artists, and entrepreneurs who want to co-create new clothes together. Ablo democratizes the industry, allowing all the participants to turn even their bravest ideas into reality. The app stands out for its outstanding capabilities, including:
This interactive tool offers innovative product discovery, the latest AI fashion trends, and improved personalization. YesPlz is ideally suited for learning customers' behaviors, tastes, and preferences to conduct tailored research. The set of functions includes:
Although this app doesn’t offer a module for creating designs, it can be used to analyze clients’ desires and deliver valuable insights.
It’s a digital platform, initially known as CALA, which combines design, development, manufacture, and logistics in one place. Here, clothing brand owners can create their own apparel and find partners to fulfill other tasks in their selling chain. The set of Mercer functions available for subscribers include:
This platform is a real find for designers, as it gives a comprehensive presentation of current fashion trends and helps brands compile a successive business plan template based on AI-generated industry forecasts. Designovel can help companies with the following tasks:
For several years, many international fashion brands have utilized artificial intelligence for their businesses. Wondering what clothing brands use AI? These are world-known names like H&M, Moncler, Coach, Prada, Gucci, Collina Strada, and many others who became pioneers in utilizing the power of AI for designing clothes and promoting digital models.
The best way to start a clothing brand with AI is by utilizing its power for blog writing. Here, we mean not simply copying what a tool generates on a prescribed topic but instead brainstorming ideas. Chat GPT can offer interesting points to describe in your future post. It can suggest aspects you forget to explain in your guide or facts you didn’t know existed. But you should add a human touch to every article. And there is a solid reason for this. Google checks uploaded content and identifies AI-generated patterns. This can lower the ranking of your POD store, so potential buyers will have difficulties finding you.
Blog writers should not rely solely on AI results. While such tools are perfect assistants for inspiration and structuring, they don’t 100% replace human participation in the writing process.
The main benefits of AI in the fashion industry (mainly for writing blog posts) are its speed and frequency. Now, you can produce texts faster and engage the public almost daily. When using AI for blogs, you turn from content creation to its optimization. It means:
A small clothing business using AI can also save time searching for images that perfectly suit their posts. Sometimes, finding a free illustration that meets your needs may be time-consuming, and they often don’t convey the proper meaning. In such cases, writers can utilize artificial intelligence to create a picture for a specific description.
Top Digital Marketing Tools That Could Help Your Print on Demand Business Succeed
Leveraging AI technologies can be a game-changer for emerging clothing brands. These are just a few examples of how such tools can help startupers step into the market faster. They can also be valuable for AI fashion marketing, strengthening online presence (e.g., regularly generating engaging content for social media accounts), creating customer personas, and much more.
Since AI platforms significantly help entrepreneurs in industry research, apparel design, and blog maintenance, they can have more time to find investment or focus on adding actual value to their brand representation and supporting authenticity.
However, no matter how many AI tools businesses use, the final touch should always belong to a human. After all, you’re developing apparel with customers in mind. So try to make an emotional impact with a brand and resonate with your audience.
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