Anna Navolokova, Marketing Manager in Multi-Programming Solutions • 11 min read
One of the spookiest annual holidays is coming, so, dear print on demand entrepreneurs, you have some tasks to do. If you want to harness the full power of the upcoming opportunities and grow your brand’s recognition, this guide can answer the most frequently asked question.
Even fewer people ask, “Why start a print business?” as they become increasingly interested in other aspects of its development. How do I capitalize on All Saints’ Eve when selling printed stuff online? What can make my company stand out among dozens of businesses that are as good as mine already is? And how can I engage my audience without any investments at all?
Spend a few minutes to learn valuable tips on managing a POD store in 2024 and boost your influence in the industry.
Halloween graphic design ideas
Halloweenify Your Social Channels
Trick or treat loyalty program
Autumn provides a perfect chance to profit and build a solid foundation for future POD company scaling. Your potential market expansion should start with the website reorganization. Here are several Halloween sales ideas you should use for a store page in a holiday fever:
Now that your main selling page is ready to welcome guests, let’s define other Halloween marketing ideas to increase your customer base before the first snow falls. These tips will assist you in building trust with clients, establishing prospective business partnerships, and moving one step faster than rivals.
Perhaps every customer enjoys gifts. Their demand grows even more when products bring extra value (in our cases, associated with the scariest event of the year) and can be received on simple terms. You don’t have to own a land-based shop to treat clients with freebies.
Provide your subscribers with clear instructions on how to get a giveaway: make reposts, join challenges, invite friends, and much more.
Instagram is a perfect place for launching Halloween marketing strategies. It allows POD entrepreneurs to use hashtags and advertise their offerings to a broader audience. A successful campaign can attract thousands of new followers on a holiday eve. Later, they can become your regular buyers.
It’s hard to imagine All Hallow’s sales without happy printing designs. Regardless of the products you merchandise, their popularity during the event will increase only if you offer related illustrations. Create various mockups and upload qualitative photos so that buyers can see how the item looks in real life.
Selling seasonal goods is an excellent way to market your POD brand, increase traffic, and capitalize on limited-edition propositions. Think of customizing t-shirts, hoodies, caps, home decor, or pet accessories. Don’t focus only on pumpkin spooky design. Add funny words and slogans, like “Boo!”, “Come for a Bite”, “Eat, Drink and Be Scary”, etc. Changing your assortment according to the upcoming event will keep your followers engaged, periodically warming their interest in a POD brand.
You can uncover the hidden power of digital tools to spice up websites and social media profiles. Just incorporate some emojis 🎃🩻👁️🗨️ into your Halloween branding. Be ready to start when September comes, and use small pictures in product descriptions, emails, chatbot responses, or store menus.
Who said this is for children only? Every adult wants pleasant diversity in their everyday routine. And a small ghost in a listing or a black cat in the message is just a reminder to enjoy and celebrate life. You can make your client’s day a little better and funnier. So don’t miss a chance to do it with a tiny emoji.
Start Halloween email marketing campaigns as soon as you’re ready with a holiday assortment. These are a great way to remind users about your POD store, strengthen relationships, and motivate them to make new purchases. Announce special limited collections, giveaways, or discounts for the big day.
Emails are not just simple pieces of text but can become real masterpieces that excite readers. Generate hype by creating professionally designed templates with vibrant colors, glossy animation, and drag-and-drop features.
Research shows that personalized email campaigns are seven times more efficient when it comes to transaction rates compared to non-customized ones. Moreover, 52% of buyers emphasize that a boring message can make them search for purchases at other places. So, every detail is crucial if you want to keep clients buying.
Brainstorming Halloween marketing campaign ideas, consider adding tote bags to the online assortment as festive essentials. These products will perfectly suit every horror night costume for children and adults. You can customize an item with a spooky design without limitation to two primary colors (orange and black).
Promote trick-or-treat bags for candies, personalizing them with the child’s name. If you focus on an elderly audience, position your offerings as reusable things that can be utilized to carry groceries throughout the entire year.
Although wearing masks, like during the COVID pandemic, is over almost everywhere, some parents still prefer protecting their kids while visiting strangers’ doors. This small print fabric becomes a perfect surface for incorporating Halloween ideas from movies, as you can draw everything from Joker’s smile to Dr. Hannibal Lecter's attributes on it.
Masks may help buyers and their children stay anonymous and create a festive mood during their trick-or-treat activities. Besides, your POD shop can offer complementary goods, like t-shirts or hats, to fit the holiday look. A complete set of holiday accessories will make your clients stand out and enjoy every moment of the magical evening.
Customers love spending money on stuff to make their houses look cute, scary, and attractive. Prepare several types of printed Halloween decorations to impress your clients. Americans love to celebrate this day with friends and relatives. So, making their homes cozy and bright before the event is becoming one of the main tasks in September.
You can create mockups for wall art with skulls, spiders, and witches, offer a diversity of mug designs (with pumpkins, black cats, and bats), or sell warm blankets for outdoor parties.
Consider Halloween ideas for businesses buyers may like, such as painting family names or the current year. Adding a personal touch to the item may increase demand for a POD store.
You can follow several ways while developing an eye-catching, heart-melting print for a seasonal assortment.
First, you may go traditional and offer vintage or trending Halloween POD designs in orange, white, and black. Witches, vampires, skeletons, and mummies are commonly known and loved holiday characters. Of course, don’t forget to put pumpkins and spiders all over the products (or just in the corner if you promote minimalism). These are universal designs catering to all customers.
Second, you may develop the scariest designs this world has ever seen. Run wild without limiting yourself in frightening Halloween slogans marketing. In fact, what other holiday can allow you to be that much creepy?
Third, you can create sweet and funny thematic illustrations for kids, using their favorite cartoon heroes or simply adding a bit of cuteness to their 3D-printed costumes.
Online customers of any age and gender widely use filters while creating reels, videos, and stories. Such tools allow them to put on makeup without actually doing it in real life, change the colors of their eyes, and make their heads burn with a virtual fire while their skin shine like Edward Callen in his eternal 17.
Why not use this theme as one of the effective Halloween advertisement ideas for a printing shop? Develop your own branded Instagram filter, which allows users to paint their faces in black and white like skulls or add a dark violet cloud with flying bats over their heads. Utilize this interesting marketing idea before upcoming sales fall to gain more subscribers and successfully start the winter season.
The Shopify platform provides the easiest way to personalize print on demand stores according to seasonal events. Thus, the app offers special Halloween plugins capable of making your pages mysterious in a few clicks. These tools can create anything from 3D effects (frogs, insects, potions, webs, etc.) to immersive and spooky music accompaniments when visitors enter your shop.
If you own an online store at another destination that doesn’t provide such customization options, you can do it manually by changing your webpages' theme and color palette. Regardless of the Halloween products you choose to sell, your site's impressions on visitors play a crucial role in their final decision-making. Visually attractive and event-related store designs can support a good mood and accelerate purchases. You may also add some holiday-related attributes to the brand’s logo, like a tiny zombie or a wizard hat.
Organizing social media challenges between customers is one of the win-win Halloween advertising ideas. You create buzz around the brand, increase clients’ engagement, and encourage them to buy your products. Offer your followers the chance to participate in the Best Costume Contest. The only requirement is to wear outfits bought at your online store. Let users upload their festive photos and choose a winner by the number of “hearts” they receive. As an option, you may define the best outfit with a randomizer. Announce which prize your champion will earn and analyze how the challenge affects your metrics.
When launching such competitions, consider if you can handle the number of Halloween costumes to dropship. You should be able to satisfy the potential volumes of orders to complete the challenge in a positive mood. In another case, if you (or your supplier) run out of stocks, you risk getting the opposite customer’s reaction.
We always advise our POD entrepreneurs to leverage their promotional ideas at least 1 - 1,5 months before the upcoming event. Thus, you’ll have enough time to prepare several templates that may complement your holiday-themed sales. There’s no such meaning as “too much” when we talk about treating your customers in a proper way. So, if you have already prepared your best-selling spooky print on demand products on Etsy, then send marketing emails, decorate your website with cartoon skeletons, and consider focusing on Halloween bundles. You can create a box of complementary products for table or wall decor, pack several pet goods, add printed Halloween invitations, or combine any other products, adding a holiday touch to their design and representation. A wisely thought bundle for sale will save time (and perhaps money) for clients seeking quick purchases.
Find your clients both online and offline. You can suggest collaborating with one or several local companies for mutual development and increased profit. For example, you can prioritize entrepreneurs who sell books or own escape rooms in the nearest areas. They can place some of your products at the shop window or admin desk.
In turn, you may promote the service on personal social media. It’s a great way to share customers and introduce the best-selling Halloween products to the local public. Users can continue interacting with the store online after meeting with your brand once in person. You can leave business cards sharing links to your website and Instagram profile QR code.
Many businesses ideally use holidays to strengthen their connection with clients and ensure long-term relationships. When developing Halloween marketing campaigns which place a buyer at the forefront, you may utilize the following tricks:
Additionally, POD entrepreneurs can use Halloween promotions to announce upcoming Christmas offerings. For example, autumn buyers may receive double points within your trick-or-treat loyalty program to spend them during the winter selling campaign.
In fact, there may be dozens of ways to make holiday sales memorable, leave unforgettable impressions and enhance clients’ trust.
Autumn offers an extremely hot opportunity for print on demand entrepreneurs to engage clients, grow sales and strengthen their online presence. By leveraging creative strategies like website customization, seasonal product design updates, social media promotions, and Halloween email marketing, you can effectively spread the festive mood and attract a larger audience.
Unleash the power of seasonal offerings, such as valuable giveaways, limited-edition collections, and rewarding contests, to increase user engagement and enhance loyalty. Simple things like catchy Halloween marketing slogans, emojis, or Instagram filters wisely used in your campaign can help your store remain on top throughout several more seasons.
The success of the POD business depends heavily on your ability to interact with followers, involve them in the brand’s community, and benefit from honest and quick feedback. By staying ahead of the e-commerce ads calendar and promotional innovations, store owners can turn the Halloween season into a profitable event with the potential for constant scaling and lasting success.
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